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Source: British Library MS Cotton Julius A VI f.3v. © British Library Board

Welcome to the website of Wein Werte. We aim to be true to the Latin toast above by embodying and promoting a wine culture that contributes to the well-being of people and the planet. If you are in a hurry, or if you are already familiar with our philosophy, you might like to proceed directly to our product range. If not, we invite you to take a little time to browse through our website and learn about our company.

When wine is produced, marketed, and consumed responsibly, it connects us to the planet, to other people, and to our own better selves. Our vision is a wine culture that connects. Our mission is therefore to develop responsible business models for the retail wine industry, to implement them in our company, and to promote their adoption along the entire value chain. In this way we hope to be a leader in the industry, a model to follow, and the seller of choice for wine drinkers who share our values.

Our core business is the sale of high-quality wines that are produced and marketed in a sustainable and fair manner. Thus our company motto: quality, sustainability, equitability. Through our actions we want to contribute to the shift from an economic system that places profit above people and the planet to one that subordinates monetary gain to social and ecological needs and contributes to their fulfilment. The following nine points describe the main principles that inform our work.

1. We are committed to quality
Everything we do is aimed at maximising the Total Quality Experience of our customers, understood as the combination of product, service, environmental, and social value.

2. We support a diverse and regionally distinct wine culture
Variety is the spice of life! We work against the monoculture of international varieties and industrialized production processes by stocking a wide range of wines with an emphasis on local grape varieties and artisanal methods.

3. We promote biodiversity and environmental quality in general
All of our wines are produced according to organic methods, and most of the wines we sell are organically certified. Many are also biodynamically certified. In addition to this, we promote environmentally friendly products and processes throughout the value chain, from the vineyard to the disposal of the empty bottle.

4. We combat climate change
We aim to be part of the solution, rather than part of the problem. In order to minimise our emissions footprint, we look for low-carbon options at every point from the producer to the consumer. Furthermore, we compensate three kilos of carbon for every kilo of carbon produced not only through our company’s activities, but along the whole value chain. Every purchase from us is therefore carbon negative and makes an active contribution to the fight against climate change.

5. We do not profiteer from prestige wines
We do not support the application of unreasonable margins to prestige wines. We apply a maximum margin of €15 per bottle. If we are obliged to apply a higher margin, either because of our suppliers’ demands or to avoid the risk that a wine will be resold at a higher price, we donate the excess margin to environmental and social organisations.

6. We take responsibility for the social costs of alcohol
We donate 1% of our sales turnover to anti-addiction organisations, and we actively encourage our customers to consume wine in moderation. We also apply a minimum price per unit of alcohol in line with the Irish directive of €1 per unit, which is currently the only such regulation in the European Union. This minimum unit price means that in practice none of our wines cost less than €7.50 for a 750ml bottle.

7. We promote safe, fair, and fulfilling working conditions for all workers
All workers, regardless of their diversity characteristics, have the right to safe working conditions, fair contracts that ensure a living wage, and opportunities for self-development in their workplaces. Organic production and fair product prices already help towards the fulfilment of this goal, but they are only a first step. We seek partners who share these values and who communicate their implementation in their companies.

8. We are transparent
We place financial data from our company on our website, and we document our environmental and social contributions. In this way, our customers can judge the fulfilment of our commitments for themselves.

9. We are committed to continuous improvement
We are only at the beginning of our journey, and we are excited about the path ahead. We aim to constantly increase the value that we provide to our customers, to society, and to the environment, and we are committed to reporting in a transparent way about our progress.

Environmental and Social Performance Indicators

We are committed to financial transparency. In the table below you will find our key environmental and social performance indicators for the year to date in both absolute terms and in proportion to total sales.

Sales Q1 and Q2 2022 14800 €
Investments in environmental and social projects 890 €
Donations to anti-addiction programmes 148 €
Excess margins invested in projects 0 €
Approx. CO2 equivalent emitted (kg) 970
CO2 equivalent compensated (kg) 3000


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Which wine culture do we want?

Source: British Library MS Royal 19 C I f.55v. © British Library Board

The demand for so-called low-intervention wines is rapidly growing. This is in many ways a commendable development, but in our enthusiasm for all things natural we tend to forget that wine is not only a gift of Mother Earth; it is also shaped and given meaning by culture. Every wine is the product of human interests that informed human decisions to act or not to act in the grape-growing and winemaking process. The term ‘natural wine’ is therefore something of an oxymoron, albeit a useful one, as all wine is an expression of cultural values concerning wine’s desirable and undesirable characteristics, and is thus a human artefact or, to frame it in more obviously positive terms, a work of art. Furthermore, wine culture is more than the liquid that shimmers enticingly in the wine lover’s glass; it is also the sum of human actions and interactions connected with the wine, from the creation of the vineyard over the wine’s production, marketing, and consumption to the final disposal of its packaging.

Wine culture, like every other culture, is thus already in its material aspect a multifarious phenomenon, and it becomes even more complex when we seek to interpret it by describing the immaterial values that inform its products and processes. In spite of this difficulty, in the following texts we seek to describe the values that underlie the wine culture to which we subscribe and to give an outline of the material systems in which these values are embodied. These values are based on the general principle already stated above, that our actions should contribute not only to our own well-being, but also to that of our fellow humans and the planet that we all live on.

Source: British Library MS Yates Thompson 30 f.3r. © British Library Board

Source: British Library MS Yates Thompson 30 f.8r. © British Library Board

Source: British Library MS Yates Thompson 30 f.8r. © British Library Board

Source: British Library MS Yates Thompson 30 f.1r. © British Library Board

Product range and orders

© British Library Board

Source: British Library MS Additional 50000 f.6v. © British Library Board

Our online shop will be available soon. Until then, please contact us for orders or enquiries, either through our contact form or else directly by e-mail to

Prices and delivery

© British Library Board

Source: British Library MS Additional 50000 f.2r. © British Library Board

Prices include German VAT of 19%. The EUR prices are valid for deliveries to German addresses and to private persons and companies without a VAT number in the EU. Customers resident in Switzerland or Liechtenstein with delivery addresses in the EU can reclaim the German VAT on their purchases by sending a copy of their invoice, stamped by the customs office of the EU country from which they imported their wine into Switzerland or Liechtenstein, to

Vins Fins Thorrold
Münchensteinerstrasse 274A
4053 Basel.

We aim to deliver orders to German addresses within three working days, and within the rest of the EU within seven working days. Our delivery partner for parcels to German and EU addresses is UPS. All parcels are delivered carbon neutral.


© British Library Board

Source: British Library MS Cotton Julius A VI f.4v. © British Library Board

We will soon be organizing tasting events in Basel and Weil am Rhein. Our aim will be to give present and potential customers the opportunity to familiarize themselves with our product range, to enjoy a variety of culinary treats, and to exchange ideas and impressions with other wine lovers.

Partners and providers

In addition to our wine suppliers, we seek to work with partners and providers who share our values. We are all at a different point on the journey to sustainability, but we can only reach this goal by working together.

Our special thanks go to the British Library for permission to use the wonderful manuscript images of medieval wine culture that appear on this homepage. We encourage you to follow the links on the copyright notices and explore more of the digitalized cultural riches available on the Library’s website.


Wein Werte

Dr. Craig Thorrold

4053 Basel – CH

Phone: +41793092824

We are very happy to receive your enquiries and comments. Please contact us using the e-mail address above or the form below. We will reply as soon as possible.

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    © British Library Board

    Source: British Library MS Lansdowne 431 f.9v. © British Library Board

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